Overview and Significance
1970's Colombian Gold x H.O.D. is a modern, sativa-leaning cultivar from Pagoda Seeds that pays homage to one of the most storied landraces in cannabis history. Built on the electric, soaring character of 1970s-era Colombian Gold and fortified by Pagoda’s proprietary H.O.D. line, this cross is designed to deliver classic uplift with contemporary resin density and vigor. In practical terms, that means longer, feathery sativa morphology paired with stronger branch structure and higher cannabinoid/terpene output than many pure heirlooms.
As a heritage sativa, the cultivar emphasizes clarity, energy, and creativity over heavy sedation. Consumers often seek this type of profile for daytime use, long work sessions, or social activities where functional euphoria is desired. Growers, meanwhile, appreciate the rare chance to work with a landrace-forward expression that still yields competitively indoors and outdoors.
Within the context of today’s market—dominated by dessert-forward indica hybrids—1970's Colombian Gold x H.O.D. reads as a purposeful throwback that still hits modern potency marks. The cross blends nostalgia with performance, often testing at mid-to-high THC while retaining the citrus-lime, incense, and herbal signatures that made Colombian lines legendary. For collectors and connoisseurs, it is both a time capsule and a refinement: an old soul sharpened by new breeding technique.
Historical Context and Breeding Background
Colombian Gold rose to prominence in the late 1960s and 1970s as an export sativa from Colombia’s Santa Marta mountains. The region’s equatorial latitude and high elevation fostered long-flowering plants with airy colas, resistance to humidity, and a terpene bouquet heavy in citrus, incense, and wild herbs. In U.S. and European underground scenes, Colombian Gold became synonymous with a bright, heady, and clean experience that contrasted heavily with the hashier, sedating Afghani imports of the same era.
By the 1990s, however, most commercial breeding in North America and Europe pivoted toward faster, stockier indica-dominant hybrids. As a result, long-flowering tropical sativas were underrepresented in breeding programs and retail shelves. Pagoda Seeds’ decision to reintroduce a 1970s Colombian Gold backbone reflects a broader renaissance in preserving and reworking heirloom material for new generations.
Pagoda Seeds, known for thoughtful, small-batch curation, developed 1970's Colombian Gold x H.O.D. as a way to maintain that unmistakable sativa lift while correcting common grower pain points. The H.O.D. parentage—kept purposefully opaque by the breeder—appears to contribute improved internodal spacing, disease tolerance, and resin output. This approach mirrors a common modern strategy: pair a revered but challenging landrace lineage with a reliable, high-performance stud to harmonize traits.
The result is a cross that evokes the classic Colombian profile without requiring purely equatorial conditions to shine. It nods to the long-flower mystique while tightening finish windows and strengthening structure. In collector circles, such fusions have helped re-normalize sativa cycles of 10–13 weeks indoors, especially when the payoff is high-energy, lucid effects and a terpene signature that stands apart from “dessert” and “gas” trends.
Genetic Lineage and Breeder Notes
The first half of the pedigree, 1970’s Colombian Gold, is the essential driver of morphology and effect. Expect tall, flexible plants, elongated calyxes, and a foxtail-prone top structure that was common in equatorial material. Chemically, Colombian lines are often richer in terpinolene, ocimene, limonene, and pinene than cookie- or kush-dominant hybrids, shaping a bright, herbal-citrus nose with incense undertones.
Pagoda Seeds has not publicly disclosed the exact genetic recipe behind H.O.D., a proprietary pillar in the cross. Judging from grow reports and phenotype behavior, H.O.D. appears to add two critical upgrades: thicker mid-stems with improved lateral branching and a bump in total cannabinoid and terpene output. Resin head density also seems higher than what pure Colombian Gold often displays, leading to better hash yields and a more forgiving trim.
Lineage expression in this cross is typically sativa-dominant in both structure and effect, consistent with the “heritage sativa” note from Pagoda Seeds. Phenotypes skew 70–85% sativa in appearance and stretch, with occasional intermediate expressions that pack denser flowers. These densifying phenos can shorten finish windows by 7–10 days and often register the highest bag appeal without sacrificing the classic uplift.
Because H.O.D. is a controlled line, seed lots tend to show tighter trait distribution than open-pollinated heirlooms. In practice, that means fewer extreme outliers (like 16-week finishers) and a more predictable indoor cycle. Most growers report workable internodal spacing that cooperates with SCROG or light trellis systems, lowering the learning curve for those new to tropical-leaning sativas.
Morphology and Visual Appearance
1970's Colombian Gold x H.O.D. expresses elongated, lime-to-forest green spears with a high calyx-to-leaf ratio once flower matures. Fan leaves are typically slim, with 7–11 narrow fingers and serrations that resemble classic tropical sativa iconography. Internodal spacing is moderate, widening under high PPFD and warm VPD, while cool nights can tighten stacking and encourage faint lavender hues late in bloom.
In flower, expect spear-shaped colas with mild foxtailing that intensifies as harvest approaches. Resin glands are abundant for a sativa-leaning cross, with capitate-stalked trichomes that cloud up around weeks 8–10 of 12/12. The pistil-to-calyx shift is noticeable after week 6, and stigmas typically fade from cream to a tawny orange, contributing to a sun-kissed “golden” cast.
H.O.D. influence helps improve branch girth and reduces flop compared to pure Colombian selections. Still, long apical spears may need a trellis net or bamboo stakes to prevent late-flower cantilevering. When well-fed and under controlled humidity, the buds finish lean but present, with a fibers-and-frost aesthetic rather than a dense, golf-ball structure.
Trim can be surprisingly straightforward because the plant throws fewer sugar leaves embedded inside the flowers. Manicured colas show ribboned, tapering silhouettes with a satin sheen. Under full-spectrum LED or CMH, the gland heads glisten and pick up a faint golden hue that plays into the cultivar’s name and visual story.
Aroma and Volatile Bouquet
The nose opens with a bright, zesty character echoing citrus peel—often lime-forward—with sweet herbal top notes. Beneath that, many phenos express a clean pine-linalool thread and a peppery backbone that signals β-caryophyllene. When flower is well-cured, the bouquet rounds into sweet incense and coastal sage, evoking the highland tropics where Colombian lines evolved.
Freshly ground, the volatile profile sharpens and becomes more terpene-forward, often spiking limonene and terpinolene release. Users frequently describe a “sparkling” quality to the grind aroma, as if spritzed with citrus oils. A softer, honeyed sweetness may ride along in certain H.O.D.-leaning phenos, a clue that monoterpene alcohols are proportionally higher in those plants.
Terpene intensity is structure-dependent; airier sativa flowers can vent aromatics more freely, so a tight jar cure preserves the top notes better. Across batches, terpene totals of 1.2–2.2% by dry weight are common for sativa-leaning hybrids, with standout grows exceeding 2.5% under optimized conditions. The dominant ensemble usually includes terpinolene or limonene, supported by ocimene, β-myrcene, α-pinene, and β-caryophyllene.
Flavor and Mouthfeel
On inhalation, the first impression is citrus zest followed by a green, resinous lift reminiscent of crushed pine needles. Mid-palate, a sweet herbality unfolds with tones of lemongrass, white pepper, and faint tropical fruit. The exhale often carries a frankincense-like finish with a clean, almost effervescent aftertaste.
Vaporization preserves the upper register best, especially at 175–190°C where monoterpenes volatilize without scorching. At lower temperatures, terpinolene and limonene shine, and the profile reads brighter and sweeter. At higher temperatures or in combustion, the peppery and woody facets strengthen as β-caryophyllene and humulene push forward.
Mouthfeel is light to medium-bodied—typical for airy sativa cultivars—with minimal resinous drag if dried and cured correctly. Poorly controlled drying can mute the citrus top notes and inflate bitterness, so a gentle, slow cure better honors the tropical spectrum. With a good cure, many users note a lingering lime-peel and sage echo several minutes after exhale, a hallmark of the Colombian influence.
Cannabinoid Profile and Potency Metrics
While exact potency varies by phenotype and cultivation, modern sativa-leaning hybrids with landrace influence commonly test in the 16–24% THC range. With skillful cultivation, select phenos of 1970's Colombian Gold x H.O.D. can reach 22–26% total THC by weight, particularly when grown under high PPFD (800–1,000 µmol·m⁻²·s⁻¹) and dialed-in nutrition. CBD is typically trace at ≤0.5%, reflecting the high-THC chemotype of both the heirloom and the modern parent.
Beyond THC, measurable CBG content in the 0.3–1.5% range has been reported in comparable sativa-forward lines, especially when harvested with a small portion of clear-to-cloudy trichomes. Minor cannabinoids such as CBC and THCV may appear in low-to-moderate quantities (e.g., 0.1–0.6% combined), though THCV expression is highly phenotype-dependent in Colombian-descended plants. Growers seeking minor output can experiment with slightly earlier cuts to preserve THCA-to-CBG pathways before full conversion.
From an effect density standpoint, 18% THC in a terpene-rich matrix can feel more potent than 22% THC in a terpene-poor sample. Terpene synergy and a high ratio of monoterpenes tend to quicken onset and sharpen perceived intensity. For consumers, this means a thoughtful approach to dosing—especially on the first session—is warranted even if lab numbers appear moderate.
When reviewing lab results, note that many facilities report total THC as THCA × 0.877 + Δ9-THC. Because most flower contains predominantly THCA pre-decarboxylation, heat-based consumption methods will convert the bulk of THCA to Δ9-THC during use. In practice, an 18% THCA flower often yields around 15.8% Δ9-THC post-decarb, assuming standard conversion efficiency.
Terpene Profile and Analytical Chemistry
The dominant terpene drivers in 1970's Colombian Gold x H.O.D. are typically terpinolene or limonene, often supported by ocimene, α-pinene, β-myrcene, and β-caryophyllene. In sativa-leaning chemotypes of this type, terpinolene can constitute 0.2–0.8% of dry weight, with limonene 0.2–0.6% and ocimene 0.1–0.4%. Total terpene content frequently falls between 1.2% and 2.2%, with exceptional flower exceeding 2.5% under optimized curing.
Functionally, limonene and terpinolene are associated with bright, elevating sensory cues, while α-pinene contributes a crisp, piney edge and has been investigated for alertness-supportive properties. β-caryophyllene is a CB2 receptor agonist in vitro, hinting at potential anti-inflammatory synergy, though translation to clinical outcomes in whole-plant cannabis varies by dose and route. β-myrcene, when dominant, can feel sedating, but in this cross it usually plays a supporting role, maintaining smoothness without overwhelming the upper register.
Grow environment significantly shapes terpene distribution. Cooler late-flower nights (17–20°C) and low, steady VPD (1.1–1.3 kPa) help preserve monoterpenes, while excessive heat and airflow can strip the most volatile fractions. Post-harvest, a slow, sub-60°F (15–16°C) cure at 58–62% RH for 21–35 days is often the difference between a moderate and world-class terpene result.
Analytical stability is another consideration. Over 6–12 months of storage at room temperature, an unprotected flower sample can lose 20–40% of light monoterpenes via volatilization and oxidation. Vacuum or nitrogen-flush packaging, amber glass, and cold storage arrest this loss and can keep terpene readings stable within ±10% for extended periods.
Experiential Effects and User Reports
Most users report a fast, clean onset characterized by mental clarity, elevated mood, and a gentle but tangible body lightness. The initial 10–15 minutes can feel sparkling or effervescent, with sensory acuity that favors music, conversation, and creative problem-solving. Unlike some modern sativas that edge into raciness, this cross generally stays organized when dosed modestly.
As the session unfolds, euphoria stabilizes into a focused, productive groove ideal for daylight tasks or outdoor activity. At inhalation doses equivalent to 5–15 mg Δ9-THC, expect 2.5–4 hours of functional lift, followed by a soft, non-groggy taper. Higher doses (20–35 mg inhaled equivalent) can introduce a pushier head buzz and, in susceptible individuals, a brief window of anxious energy.
Physiologically, users commonly note reduced sense of heaviness and a slight loosening of muscle tone without overt couchlock. Appetite stimulation is present but less insistent than in kush-dominant varieties, often arriving later in the arc. Dry mouth and eye dryness are the most reported side effects, with occasional transient jitteriness in caffeine-sensitive individuals.
Set and setting remain crucial. Bright, task-oriented environments amplify the cultivar’s best traits, whereas overstimulating contexts can compound intensity for new users. Because terpene-rich sativas can feel stronger than their label implies, a start-low, step-slow approach is prudent on the first session.
Potential Therapeutic Applications
The uplift and clarity associated with this cultivar may be useful for individuals seeking daytime mood elevation. Anecdotal reports frequently reference improved motivation and reduced rumination in low-to-moderate doses, which aligns with limonene- and terpinolene-forward profiles. Preclinical research has linked limonene with mood-supportive activity and β-caryophyllene with CB2-mediated anti-inflammatory signaling, though individual responses vary.
Attention and task engagement may also benefit from the alert, pinene-influenced edge of the bouquet. Some users find that 2–7 mg inhaled Δ9-THC equivalent can smooth context switching and bolster idea generation without impairing working memory. However, higher doses may overshoot and become distracting, so titration and journaling of dose/effect can be helpful.
For mild, activity-associated discomfort, β-caryophyllene’s presence suggests potential peripheral CB2 support, and the cultivar’s lighter body tone can aid movement. While not a knockout analgesic, it can be complementary for daytime discomfort where sedation is undesirable. In that sense, it contrasts with indica-dominant options that trade function for heavier relief.
Appetite and nausea modulation appear modest but present. Inhaled routes often act within minutes, useful for episodic symptoms. Users sensitive to anxiety should favor conservative dosing and calm environments initially, as rapid-onset sativas can briefly elevate heart rate or produce a fluttery sensation.
None of these observations constitute medical advice, and cannabinoid therapy is highly individualized. Patients should consult a clinician experienced in cannabis medicine, particularly when managing existing conditions or concurrent medications. Lab-tested batches with detailed cannabinoid/terpene data help tailor selections toward desired outcomes.
Comprehensive Cultivation Guide: Indoors and Outdoors
This cultivar grows best when treated like a disciplined tropical sativa with modern support. Expect robust vegetative growth and significant stretch—often 1.8–2.5× after the flip—necessitating early training and canopy planning. Indoors, a 6–10 week veg followed by 10–13 weeks of flower is typical, with many phenos finishing around weeks 11–12 under 12/12.
Environmentally, target 25–28°C in veg and 23–26°C in early flower, tapering to 20–23°C late flower to preserve volatiles. Maintain VPD near 0.9–1.1 kPa in veg and 1.1–1.3 kPa in bloom, edging down to ~1.0 kPa during the last two weeks. Relative humidity should sit around 60–65% in veg, 50–55% mid-bloom, and 45–50% late bloom to discourage botrytis in the airier, tapering colas.
Light intensity is a major lever for potency and terpene density. In veg, 400–600 µmol·m⁻²·s⁻¹ PPFD builds strong roots and short internodes, while flower responds best to 800–1,000 µmol·m⁻²·s⁻¹ (CO₂ ambient) and up to 1,200–1,300 µmol·m⁻²·s⁻¹ with 1,100–1,300 ppm CO₂ and excellent irrigation control. Keep daily light integral (DLI) in flower near 35–45 mol·m⁻²·d⁻¹ for balance between yield and terpene retention.
Nutrition should be leaner in nitrogen once pistil production ramps. In coco or hydroponics, many growers succeed with EC 1.2–1.6 mS/cm in veg and 1.6–2.0 mS/cm in bloom, decreasing to 1.0–1.2 mS/cm in the final 7–10 days. Aim for pH 5.8–6.0 in hydro/coco and 6.3–6.6 in living or amended soils, with a Ca:Mg ratio near 2:1 to prevent late-flower interveinal chlorosis.
Training is essential given the stretch. Top once or twice in veg at the 4th–6th node and employ low-stress training to lay out 6–12 main tops per plant. SCROG nets applied 10–15 cm above the canopy before flip help distribute colas and keep apical dominance in check, boosting light uniformity and yield.
Yield potential ranges from 450–600 g·m⁻² indoors under high-efficiency LEDs, with dialed runs reaching 650+ g·m⁻². Outdoors in warm, dry, and long-season climates, 600–1,000 g per plant is realistic in 200–400 L containers or in-ground beds. The airier sativa architecture reduces mold risk, but consistent late-autumn rains can still pressure the tops, so site selection with good cross-breeze is vital.
Irrigation frequency depends on media and canopy density. In coco, smaller, more frequent fertigations (2–4 per day by mid-flower) stabilize EC and root-zone oxygen, especially under higher PPFD. In living soil, water deeply but less often, using mulch and cover crops to regulate moisture and microbiology.
Pest and disease management should be proactive. This cross shows decent resistance to powdery mildew when VPD is managed, but spores can still colonize dense inner fans if airflow is poor. Implement layered IPM: weekly scouting, yellow/blue sticky cards, beneficials like Amblyseius swirskii for thrips and T. californicus for mites, and preventative silica or chitin inputs to fortify tissues.
For outdoor cultivation, the cultivar prefers latitudes with warm, extended autumns. At 35–40°N, expect harvest from late October to mid-November; at 30–35°N, mid-to-late October is more typical, with phenos finishing earlier in arid zones. Use light dep to pull finish into drier weather windows if fall storms are common in your area.
CO₂ enrichment can enhance biomass and cannabinoid content in sealed indoor rooms. Maintain 1,100–1,300 ppm from week 2 of flower through week 7–8, tapering off before ripening to prioritize terpene retention. Remember that higher CO₂ demands tighter irrigation timing and root-zone aeration to avoid tip burn or edema.
Feeding strategy should emphasize potassium and sulfur through mid-to-late flower to support terpene synthesis. Supplemental magnesium sulfate (e.g., 25–50 ppm Mg) during weeks 5–8 can stabilize chlorophyll under bright light. Avoid heavy late-flower nitrogen, which can elongate maturation and dull the flavor finish.
Plan for vertical management. Even well-trained plants can surge 40–70 cm in the first three weeks post-flip. Preempt with early netting, and consider bending the tallest mains just below the net line in week 2 to redistribute auxins and even the canopy.
Harvest, Drying, and Curing Protocols
Time harvest by trichome maturity rather than calendar alone, as sativa-leaning plants can visually appear ready before resin has peaked. For a bright, energetic profile, cut when trichomes are ~5–10% amber, 70–85% cloudy, and the remainder clear. If a slightly rounder body is desired, allow 12–18% amber before chop.
Wet-trim versus dry-trim is a stylistic choice, but many growers prefer dry-trim to preserve the delicate top-note terpenes. Target a slow, 10–14 day dry at 60°F (15–16°C) and 58–62% RH with gentle, continuous air exchange but no direct airflow on the flowers. Larger colas can be broken into 2–3 cm cross-sections to mitigate mold risk while still drying slowly.
Cure in airtight containers at 58–62% RH, burping daily for the first 7–10 days, then weekly thereafter. Aim for a 3–5 week cure to integrate volatiles and smooth tannins; peak bouquet often presents between weeks 4 and 8. Avoid over-drying below 55% RH, which can permanently flatten monoterpene expression and thin the mouthfeel.
For hashmakers, consider a staged harvest: take the top half at peak cloudiness and the lower half 5–7 days later after light penetration improves. Sift or wash selections commonly favor the frostiest H.O.D.-leaning phenos, yielding improved resin head integrity and a citrus-forward, incense-laced melt.
Phenotype Variations and Selection Tips
Within seed runs, phenotypes split along a spectrum from classic Colombian architecture to more modernized, tighter stacks. The Colombian-leaning expressions are taller, later-finishing, and the most electric in effect, often with pronounced lime-sage-incense bouquets. H.O.D.-influenced phenos shorten finish by up to 10 days and bulk better, while keeping a bright nose and lucid effects.
When hunting, prioritize resin head size and density under magnification; larger, uniform capitate-stalked heads correlate with better wash yields and fuller flavor. Track internodal spacing under your target PPFD: phenos that maintain consistent 5–8 cm spacing after flip are easier to manage in SCROG. Note any phenos that resist powdery mildew under mild pressure—these are valuable keepers for both indoor and coastal outdoor gardens.
If your priority is the quintessential 1970s Colombian experience, select for the most terpinolene-forward nose with the cleanest, most crystalline headspace on test sessions. If your goal is commercial bag appeal and cycle efficiency, favor phenos that finish by week 10–11 with slightly denser stacking and a limonene/β-caryophyllene secondary. Maintain detailed logs across two full runs before locking in a mother, as sativa-leaners can change subtly once dialed.
Consumption Methods and Dosing Considerations
Vaporization is ideal for showcasing the cultivar’s upper-register terpenes and preserving clarity. Start at 175–185°C for the first draws, then step to 190–200°C to access deeper notes without overwhelming pepperiness. For combustion, smaller, cooler hits retain citrus brightness better than hot, prolonged pulls.
Because the cultivar is terpene-dense, onset is swift. New users should begin around 1–2 small inhalations and wait 10–15 minutes before deciding on more, approximating a 3–7 mg Δ9-THC intake depending on device and technique. Experienced consumers often settle between 5–15 mg inhaled equivalent for a functional, 3-hour session.
Edibles formulated with this chemotype can feel surprisingly stimulating in the 2.5–7.5 mg Δ9-THC range due to limonene/terpinolene synergy. Reserve higher oral doses for evening or specific needs, as metabolite dynamics (11-OH-THC) can introduce more intensity than expected. Pair with balanced CBD if sensitivity or situational anxiety is a concern, testing ratios like 1:2 or 1:1 CBD:THC.
Storage, Stability, and Lab Testing
Store finished flower in airtight, UV-opaque containers at 15–20°C and 55–62% RH for best stability. Avoid frequent temperature cycling and light exposure, both of which accelerate terpene loss and cannabinoid oxidation. With proper storage, potency drift can be limited to single-digit percentages over 6 months, and terpene loss constrained to 10–20% rather than 30–40%.
For long-term archiving, consider cold storage at 4–8°C with nitrogen-flush packaging. If freezing, vacuum-seal to prevent ice-crystal moisture damage, and thaw slowly at room temperature before opening to avoid condensation on trichomes. Always label with harvest date, cure start date, and storage conditions to interpret changes in lab reports accurately.
Comprehensive testing should include potency (THCA/Δ9-THC, CBGA/CBG, minor cannabinoids), terpene panel (including terpinolene, ocimene, and pinene isomers), moisture content, water activity, and contaminant screens. Aim for water activity between 0.55–0.62 a_w to balance freshness and microbial safety. Retesting every 90–120 days on stored inventory provides visibility into shelf-life dynamics, essential for sativa-forward lots where top notes define value.
Aroma-Driven Pairings and Use Cases
For daytime creativity, pair the cultivar with bright, instrumental music and natural light to capitalize on its sensory acuity. Culinary pairings include citrus-forward dishes, grilled vegetables with herb oil, and lightly spiced seafood, all of which resonate with the lime, pine, and pepper notes. Coffee can stack stimulation; many users achieve better balance with green tea or sparkling water with lemon.
Outdoor pursuits like hiking, photography, or gardening align with the cultivar’s brisk, non-sedating arc. In group settings, keep doses moderate to preserve conversational flow and prevent overstimulation. For focused solo work, microdosing through a session—one small draw every 20–30 minutes—often maintains a smooth plateau without spikes.
Why It Stands Out in the Modern Market
In a landscape crowded by dessert terpenes and heavy indica hybrids, 1970's Colombian Gold x H.O.D. brings back the luminous charm of classic export sativas. Its lime-incense-pine stack is distinct from gelato, skunk, or fuel families, giving retailers and cultivators a complementary lane on the terpene map. For enthusiasts, that difference is not just flavor—it’s a meaningfully different state of mind.
From a grow perspective, Pagoda Seeds’ work tempers the notorious demands of pure tropical sativas without sanding off their personality. The cross finishes faster, resists disease better, and yields more consistently than many heirloom reproductions, reaching 450–600 g·m⁻² indoors with the right canopy plan. Crucially, it still delivers the clean, clear finish that made Colombian lines legendary.
As more consumers seek daytime, functional cannabis, heritage sativas are regaining market share. Data from dispensary menus in several regions show increased rotation of terpene-forward, uplifting cultivars, often selling through faster among daytime users. This cross fits that niche while providing growers with the production metrics necessary for sustainable cycles.
Breeder Attribution and Context
Pagoda Seeds is the creator of 1970's Colombian Gold x H.O.D., intentionally framing the cultivar as a heritage sativa. That heritage choice is reflected across morphology, chemistry, and experiential profile, which skew bright, lucid, and energetic. The H.O.D. parent, a proprietary Pagoda line, adds the practical muscle needed for modern gardens while protecting the distinctive Colombian identity.
For cultivators who value breeder intent, this cross showcases a philosophy of preservation through enhancement. Rather than overwriting heirloom traits with heavy indica influence, Pagoda Seeds stabilizes a sativa-forward expression that is still feasible in contemporary facilities. The result is a plant with old-world soul and new-world performance—precisely the niche many growers and consumers are rediscovering today.
Written by Maria Morgan Test